Article Preview :
How to Measure Anything: Finding the Value of "Intangibles" in Business (2nd edition) **** Author: Douglas Hubbard Publisher: Wiley [ILLUSTRATION OMITTED] How many fish are in a lake? Faced with this question, would you devise an overly elaborate measurement approach, make a SWAG (i.e., a scientific wild-ass guess), or just declare the question "unmeasurable?" Douglas Hubbard's How to Measure Anything: Finding the Value of "Intangibles" in Business offers an alternative: measure effectively and thoughtfully, perhaps by unfamiliar ways. A first point of difference lies in Hubbard's definition of "measurement" as any quantified observation that reduces uncertainty and enables better decision making. The book's first section shows how, freed from a need for exactitude, many "unmeasurables" can be gauged using relatively simple tools. Middle sections lead you through a number of examples showing how reliable methods can help diminish uncertainty. The book is not so much a tool-kit as a persuasive argument,...
Source Citation (MLA 8 th Edition)
Fraser, Malcolm. "How to Measure Anything: Finding the Value of 'Intangibles' in Business (2nd edition)." People & Strategy, June 2011, p. 58+. Academic OneFile, Accessed 15 Feb. 2019.
You Are Viewing A Preview Page of the Full ArticleThe article found is from the Gale Academic OneFile database.
You may need to log in through your institution or contact your library to obtain proper credentials.