How to Measure Anything: Finding the Value of "Intangibles" in Business (2nd edition)
Author: Douglas Hubbard
How many fish are in a lake? Faced with this question, would you devise an overly elaborate measurement approach, make a SWAG (i.e., a scientific wild-ass guess), or just declare the question "unmeasurable?" Douglas Hubbard's How to Measure Anything: Finding the Value of "Intangibles" in Business offers an alternative: measure effectively and thoughtfully, perhaps by unfamiliar ways.
A first point of difference lies in Hubbard's definition of "measurement" as any quantified observation that reduces uncertainty and enables better decision making. The book's first section shows how, freed from a need for exactitude, many "unmeasurables" can be gauged using relatively simple tools. Middle sections lead you through a number of examples showing how reliable methods can help diminish uncertainty. The book is not so much a tool-kit as a persuasive argument, for...
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