Title: How to Measure Anything: Finding the Value of "Intangibles" in Business (2nd edition)
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How to Measure Anything: Finding the Value of "Intangibles" in Business (2nd edition) **** Author: Douglas Hubbard Publisher: Wiley [ILLUSTRATION OMITTED] How many fish are in a lake? Faced with this question, would you devise an overly elaborate measurement approach, make a SWAG (i.e., a scientific wild-ass guess), or just declare the question "unmeasurable?" Douglas Hubbard's How to Measure Anything: Finding the Value of "Intangibles" in Business offers an alternative: measure effectively and thoughtfully, perhaps by unfamiliar ways. A first point of difference lies in Hubbard's definition of "measurement" as any quantified observation that reduces uncertainty and enables better decision making. The book's first section shows how, freed from a need for exactitude, many "unmeasurables" can be gauged using relatively simple tools. Middle sections lead you through a number of examples showing how reliable methods can help diminish uncertainty. The book is not so much a tool-kit as a persuasive argument,...
Source Citation (MLA 8 th Edition)
Fraser, Malcolm. "How to Measure Anything: Finding the Value of 'Intangibles' in Business (2nd edition)." People & Strategy, June 2011, p. 58+. Academic OneFile, Accessed 12 Dec. 2018.

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