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Byline: Vimala Balakrishnan, Chin Lay Gan
* The participatory, collaborative, and independent learning styles were investigated. * The social media acceptance model was proposed. * The factors Self and Performance were found to influence students' intention of using social media. * The factor Self had the greatest influence on all learning styles. * Students with participatory style focused more on Self than those of the collaborative style did.
Received 18 August 2015; Revised 23 November 2015; Accepted 6 December 2015