Zillow Talk: The New Rules of Real Estate. By Spencer Rascoff and Stan Humphries. 2014.288p. Grand Central, $28 (9781455574742); e-book, $14.99 (9781478979012). 333.330973.
Zillow executives Rascoff and Humphries set out to explain the new rules of real estate to help in home purchases and sales. Their goals are to use Zillow data to rethink how you buy, sell, finance, and live in your home; to show how and how much the rules of real estate have changed; and to educate on old myths such as, Is home ownership really an integral part of the American dream? Real-estate decisions are complicated, and they differ from other investments due to the emotional elements (e.g., family situations, emotional attachments, and cultural expectations). Zillow was founded in 2006 "with the power to estimate--or ... "Zestimate"--the value of nearly every home in America." It is the largest real-estate site on the Web and on mobile, with 90 million people (unique users) monthly. Although this book is clearly advertising for Zillow, it contains valuable information for many library patrons to empower them as buyers and sellers in complex real-estate decisions.--Mary Whaley