Case study research for business.
Farquhar, Jillian Dawes.
This guide explains how to conduct case study research and how to write a dissertation or thesis following case study research methods. It is intended for business and management students, including undergraduate dissertation students, master's students, research students, and post-doctoral researchers who are new to case study research. After an overview of case study research, the book addresses philosophical assumptions of case study research, outlines how to develop a case study research strategy, and discusses issues of access and ethics. Later chapters cover data collection, management, and analysis, quality issues, and writing and presenting the research. The book's easy-to-read b&w layout features boxes, checklists, chapter summary points, exercises, and key words. Farquhar teaches marketing strategy at the University of Bedfordshire. (A[c] Book News, Inc., Portland, OR)