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Case study research for business
Reference & Research Book News. 27.3 (June 2012):
Full Text: 

9781849207768

Case study research for business.

Farquhar, Jillian Dawes.

Sage Publications

134 pages

$99.95

Hardcover

HD30

This guide explains how to conduct case study research and how to write a dissertation or thesis following case study research methods. It is intended for business and management students, including undergraduate dissertation students, master's students, research students, and post-doctoral researchers who are new to case study research. After an overview of case study research, the book addresses philosophical assumptions of case study research, outlines how to develop a case study research strategy, and discusses issues of access and ethics. Later chapters cover data collection, management, and analysis, quality issues, and writing and presenting the research. The book's easy-to-read b&w layout features boxes, checklists, chapter summary points, exercises, and key words. Farquhar teaches marketing strategy at the University of Bedfordshire. (A[c] Book News, Inc., Portland, OR)

Source Citation   (MLA 8th Edition)
"Case study research for business." Reference & Research Book News, June 2012. Book Review Index Plus, http%3A%2F%2Flink.galegroup.com%2Fapps%2Fdoc%2FA291874620%2FBRIP%3Fu%3Dyorku_main%26sid%3DBRIP%26xid%3D7bdec671. Accessed 21 Mar. 2019.

Gale Document Number: GALE|A291874620