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HBR Guide to Building Your Business Case
ProtoView. (Sept. 2015):
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HBR Guide to Building Your Business Case

Raymond Sheen with Amy Gallo

Harvard Business Review Press


149 pages


Harvard Business Review Guide


The first step to increasing revenue and boosting productivity is to come up with a new idea, but the second step is to sell that idea to stakeholders in such a way that it can be implemented successfully and timely. This helpful guide walks readers through the steps to build a powerful business case. Readers will be shown how to find the business need for their idea, align it with strategic goals, and build the right team to implement the idea. Also included is information about calculating the return on investment, analyzing risks and, most importantly, presenting your information to stakeholders. Checklists and notes pages are provided.

([c] Ringgold, Inc., Portland, OR)

Source Citation   (MLA 8th Edition)
"HBR Guide to Building Your Business Case." ProtoView, Sept. 2015. Book Review Index Plus, Accessed 26 June 2019.

Gale Document Number: GALE|A427678572