HBR Guide to Building Your Business Case
Raymond Sheen with Amy Gallo
Harvard Business Review Press
Harvard Business Review Guide
The first step to increasing revenue and boosting productivity is to come up with a new idea, but the second step is to sell that idea to stakeholders in such a way that it can be implemented successfully and timely. This helpful guide walks readers through the steps to build a powerful business case. Readers will be shown how to find the business need for their idea, align it with strategic goals, and build the right team to implement the idea. Also included is information about calculating the return on investment, analyzing risks and, most importantly, presenting your information to stakeholders. Checklists and notes pages are provided.
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