How lenders are marketing home equity products

Citation metadata

Authors: Richard F. DeMong and John H. Lindgren, Jr.
Date: Spring 1999
From: Journal of Retail Banking Services(Vol. 21, Issue 1)
Publisher: SourceMedia, Inc.
Document Type: Article
Length: 2,664 words

Main content

Abstract :

Home equity lending has continued to become increasingly significant to banking consumers and typical financial institutions as evidenced by the 11.6% growth of this service in 1997 alone. Home equity lending makes for low delinquency and foreclosure rates which are advantages that have made the service so attractive to financial institutions. Consumers desire such loans for they have interest rates which are lower than most other types of consumer loans and they can be deducted from income taxes.

Source Citation

Source Citation
DeMong, Richard F., and John H. Lindgren, Jr. "How lenders are marketing home equity products." Journal of Retail Banking Services, vol. 21, no. 1, spring 1999, pp. 31+. Accessed 28 May 2023.

Gale Document Number: GALE|A54195072